A new Xerox report, ‘The State of Customer Service 2015,’ reveals that more than half (51%) of consumers are comfortable with the idea of buying into a single brand “ecosystem” for all their technology, communications and media needs. By 2025, 37% believe a single supplier will manage their home.
Technology consumers – who cited 166 different brands for five different devices - are already buying into one-brand ecosystems with 40% having at least two devices from the same brand. Furthermore, nearly half (43%) of those willing to buy into a single brand would like their chosen technology brand to be their sole supplier for telecoms and media too.
The Xerox study, which surveyed 6,000 consumers across the media, telecoms, and technology sectors in the United States, United Kingdom, Germany, France and the Netherlands, about their attitudes to customer care, found that technology consumers are the most satisfied, with the lowest risk of churn. When compared to customer satisfaction in telecommunications (34%) and media (41%), more consumers are highly satisfied with technology brands (48%).
“As these findings show, the role of the technology brand in our lives is only going to grow,” said Jared Kearney, technology industry leader, Xerox. “With high satisfaction and low turnover, consumers trust technology brands to provide further services beyond those that they have traditionally.”
Other trends revealed by the report include:
“With growing customer loyalty, technology brands have a huge opportunity to take the lead and position themselves at the heart of their customers’ worlds,” said Kearney. “While the retail store is still key to keeping this loyalty high, brands should embrace the variety of omni-channel customer experiences available, across digital, offline and the call centre – meeting the consumer at the channel of their choice.”
About Xerox
Xerox is helping change the way the world works. By applying our expertise in imaging, business process, analytics, automation and user-centric insights, we engineer the flow of work to provide greater productivity, efficiency and personalization. We conduct business in 180 countries, and our more than 130,000 employees create meaningful innovations and provide business process services, printing equipment, software and solutions that make a real difference for our clients – and their customers.
About the Study
The State of Customer Service 2015 study was conducted in June 2015 on behalf of Xerox and surveyed 6,000 consumers in the United States (2,000), the U.K. (1,000), Germany (1,000), France (1,000) and the Netherlands (1,000).
The Xerox report on the study can be downloaded here: https://www.xerox.com/en-us/services/customer-care/customer-service-2015
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